School logos and school spiritedness was of a particularly low concern for these art majors.
Art majors in general, perhaps because they tend not to be active in other community events such as athletics or extracurricular activities outside of the art school, and face an uncertain job market for their majors as well as boast high online course enrollment rate, state that price is of the essence when purchasing supplies. Thus pricing strategy is vital in constructing a viable demand at the new on campus store. Offering art student discounts is one way to draw students in. Another might be to offer second hand books, or even a section where costly computer and graphic design items could be rented for the semester.
An alternative way of generating publicity or interest might be to draw upon some of the creativity solicited by the qualitative as well as the quantitative responses of the students to the questionnaire, and to have a contest asking students to design a specific logo or product design for the art school, to be purveyed on t-shirts or products targeted at alumni, or if sufficiently intriguing in appearance, to the college community at large. Organizing the shop along courses rather than in a supply specific manner might be one last way of generating on-campus purchases.
